Guidelines for files for print

If you have your own design or are having someone design for you, please download a template for your product. Designs should be 100% to scale. The PDF template will contain the correct resolution. Generally, files should be kept around 300 dpi. Retractable can be 150-200 dpi to keep the file size manageable.

Vector or line graphics made in Illustrator should be saved at 600 dpi. Preferred file types are AI, PDF, EPS or SVG (when saving as a PDF or AI PDF, make sure -BOTH- the 'Layers', and the 'Preserve Editing Capabilities; radio buttons are checked, and use the 'High Quality Print' PDF preset).

If you are sending us images to use in a design we are making for you please send the biggest and best images you have. The ones straight from the camera are best. Be sure and put all of your files in one folder and ZIP them for ease of uploading. Name them with your name so we can identify them. Please keep your total compressed file size under 2 gb

How to ZIP files:

On a PC:

  • Locate the file or folder that you want to compress.
  • Right-click the file or folder, point to Send To, and then
  • click Compressed (zipped) Folder.
    A new compressed folder is created.
    To rename it,
  • right-click the folder,
  • click Rename, and then type in your last name.
  • If you have already created a compressed folder and you want to add a new file or folder to it, drag the files you want to add to the compressed folder.


On a MAC:

  • Select your file. (Select multiple files by holding down the "Command" key while selecting the files.)
  • Right-click your highlighted files and select "Compress" to launch "Archive Utility" and zip the files.
  • If you zip a single file, the archive file will retain the original filename with a ".zip" file extension. If you zip multiple files, the resulting compressed file will be called "Archive.zip."
  • To rename it, right-click the folder,
  • click Rename, and then type in your last name.

A small Tutorial on images for print.

Raster images are set on a grid of squares so they have jagged edges. Most images, including photographs, will be raster images.

Vector or line images are mathematically calculated and have smooth edges. These are preferable for Logos.This would typically be an AI, TIFF, EPS or similar file type created in Illustrator. If the logo file you have is too poor for print we can recreate it for you at $15 per hour design time

Good file 300 ppi     |     Bad File 72 ppi

The quality of the image for print is dependent on how many pixels per square inch there are (dpi) and how big the image is in square inches. Generally speaking everything for print should be set to the minimum of 150dpi. 300dpi or more is better. The file should also be close to the size in inches that it will be printed.

If a file is really small you cannot make the information in it better by simply increasing the dpi or the inches. The information has to be there to begin with.

If you have a photo that you just love but it is rather rough looking we can usually improve the photo but that will cost you $15 per hour design time. Here is an example of one we did for a deluxe retractable.

Close up of original file 3x5" 72 ppi   |   Close up of repaired photo 10x16" 300 ppi

Preferred file types:

We primarily use Adobe and Microsoft software. Most file types will open in one or the other.

If you have created your own design It is better if you send design files with all of the layers intact. Please duplicate font layers, hide the live fonts and turn the visible fonts to outlines or rasterize. Include any linked files.

Best file types for designs you have made yourself:

PSD (Photoshop)
AI (Illustrator) - Include any linked files
INDD (Indesign) - Include any linked files.

PDF Photoshop, Illustrator (save for print-largest file size, no compression)

TIFF (Photoshop or Illustrator) Please include layers, (LZW compression) 
EPS (Illustrator, Photoshop or InDesign)
SVG (Illustrator)
JPG (save to largest file size)
PNG (Largest)

We, of course, will use many other file types and programs. Send us the best you have and we will work with you on it.

When sending Photos and logos please send the largest file size you have.